![](https://freight.cargo.site/t/original/i/3db59cb7331395456f0f82c65141f2c1f7e3aed1d6f636cf1b76080c6fa72c8e/THESTUDIO_KEITHRICHARDS2.jpg)
![](https://freight.cargo.site/t/original/i/20240887ea62f34e22d4b49a5f6cf3deb8c2309fc08cf9961dc9b20baeeec572/THESTUDIO_KEITHRICHARDS.jpg)
![](https://freight.cargo.site/t/original/i/77a96ae163340de8541c62b2192f082b8885868eb45f8c0f1bf0c469d1ce43c7/THESTUDIO_KEITHRICHARDS_DISPLAY.jpg)
![](https://freight.cargo.site/t/original/i/aee661fb6ca5d55335e86926752536b7fec425cb497fdb50fc090b361001d92f/image002.jpg)
![](https://freight.cargo.site/t/original/i/ae4b0b7baf8db3cd9fa457c0d61d47467b653d19c416700ab68166e905f0434e/K5_MAGAZINE_PAGE_4-copy-2.jpg)
![](https://freight.cargo.site/t/original/i/4bf60ca205671d91f809f4ca05c6b15616fac1353ae2a87566603949b2186dca/K5_MAGAZINE_PAGE_3-copy-2.jpg)
![](https://freight.cargo.site/t/original/i/19af1a89c1392da769b44b1c217ef5babfd2644a39ba71ff45d614d3fd4eca8f/image003.jpg)
Keith Richards: Talk Is Cheap
(Box Set PR Campaign with Fender)
/ “The Final Five” - The Keith Collection (K5)
/ “The Final Five” - The Keith Collection (K5)
B R I E F
To create PR attention to the launch of the Keith Richards ‘Talk Is Cheap’ box set using the final 5 box sets made - drawing attention to the craftsmanship and speciality of the product.
To create PR attention to the launch of the Keith Richards ‘Talk Is Cheap’ box set using the final 5 box sets made - drawing attention to the craftsmanship and speciality of the product.
C O N C E P T
Working with BMG’s International Marketing team, the concept of ‘The Final Five’ was born - where we would display the last five box sets around the world in iconic hotels (where Keith may have had a bit of a rock ‘n’ roll history in).
The idea was to showcase the box sets as pieces of art; for this we sent each hotel a hand branded display case along with gallery card and brochure explaining the concept, detail, and craftsmanship. This was also sent out as a press release.
Assets created:
- ‘K5’ identity
- Vinyl wrap for display boxes
- Gallery brochure
- Black foam display card
Working with BMG’s International Marketing team, the concept of ‘The Final Five’ was born - where we would display the last five box sets around the world in iconic hotels (where Keith may have had a bit of a rock ‘n’ roll history in).
The idea was to showcase the box sets as pieces of art; for this we sent each hotel a hand branded display case along with gallery card and brochure explaining the concept, detail, and craftsmanship. This was also sent out as a press release.
Assets created:
- ‘K5’ identity
- Vinyl wrap for display boxes
- Gallery brochure
- Black foam display card