Fatboy Slim: Meal Deal

(Box Set)


/ Featured on Creative Review

/ Best Packaging Design 2019
(Creative Review, Nomination)

/ Best Packaging Design 2019
(Creative Pool, Shortlist)
B R I E F

To ignite interest in the 20th Anniversary of ‘You’ve Come A Long Way Baby’ amongst the press and the Fatboy Slim fanbase.
C O N C E P T

A play on the name and the invention of “Fatboy’s Meal Deal”. We created a pizza brand called ‘Fatboy’s’ that incorporated the iconic image of the original sleeve and a traditional take away pizza brand.

The challenge was trying to create this on a small budget while staying true to the concept; restricted to a one colour palette, we decided to screen print the boxes.

The pizza box contained an LP, deluxe book CD version and limited edition t-shirt made to replicate the one worn in the original album (with a slight spin).

This was only available from Norman’s official store and in only a week, we managed to sell out all 400 Pizza boxes.